About the Off-White brand

Off-White is a brand founded in 2013. Its founder, Virgil Abloh, is an American fashion designer who also works as the creative director of the Louis Vuitton men's line. A typical sign of Off–White is the use of quotation marks. In the field of sneakers, the brand stands out with its collaboration with Nike and Jordan, which began in 2017 with the remodeling of ten traditional models into a "deconstructed" state according to the ideas of Virgil Abloh.